Brad SebastianRevenue, engineered.

B2B MRO industrial-supply e-commerce startup

• Lead the marketing, CRM, and revenue-operations function — built from the ground up — and manage a cross-functional team of up to a dozen across marketing and sales; scaled the business from launch to roughly $3–4M in monthly revenue in under 18 months.¹
• Architect and manage the entire marketing-technology stack — HubSpot CRM implemented from scratch and integrated with Shopify, all e-commerce platforms, marketing automation (OmniSend), paid media, and analytics into a single revenue engine with organization-wide KPIs.
• Maintain the full product catalog in HubSpot, enabling real-time inventory visibility and product-level sales analysis.
• Build the demand-generation and sales-enablement automations the team runs on, and train every sales and customer-service team member on the CRM.
• Own paid-media strategy and budget across Google Ads, Meta, and Amazon, optimizing CPC, CAC, and ROAS for profitable customer acquisition.
• Run multichannel email and lifecycle campaigns and manage the marketplace and social-selling channels (Shopify, Amazon, Whatnot live selling).
• Integrate Google Ads, Meta, and all social accounts into HubSpot for company-wide performance dashboards; partner directly with executive leadership.

Additive-manufacturing / 3D-printing technology

• Built the demand-generation engine — a custom Salesforce / HubSpot / ZoomInfo / Drift architecture — increasing qualified pipeline delivered to sales by 40% and accelerating conversion-to-close by over 50%.²
• Grew online conversions 30%² through integrated campaigns; drove monthly thought-leadership content and North American trade-show strategy.
• Appointed to the executive management committee and served as go-to-market / business-development trainer across the organization.

B2B marketing & demand-generation consulting

• Advised B2B clients across oil & gas, engineering, and finance on demand generation, marketing technology, and go-to-market strategy — building the automation, campaigns, and reporting to drive measurable pipeline growth.

Global oil & gas services company

• Generated $6.8MM in new revenue and $31MM in qualified pipeline;³ managed a $1MM budget and lifted marketing ROI over 110%⁴ while enabling a 12-person global sales team.
• Built Pardot marketing-automation programs that increased qualified leads delivered to sales by 50%.⁴